5W of SEOPosted on : July 26th, 2011
What is a SEO?
Whenever you need some information or need to look for a product / services/ a phone number etc you open search engine and type a phrase or term which you’re looking for and the moment you hit ‘search’ a list of websites appears you find what you want.
All search engines use software called ‘spider’ or ‘bots’ that crawl website and collect information about that website. The information which crawler collects is website’s keywords, page url, page code, its content, link. This information is then indexed and stored in databases. Whenever you type query search box and hit ‘enter’, the search engine compare that query with the stored indexed pages in the database hen search engine calculate relevancy of pages with query string. Remember that all search engines use different algorithm to calculate relevancy of content that’s why all search engines show different results. Retrieving and displaying result in browser in last step perform by search engine.
Now the question is why some websites rank better than the other websites?
The answer is
The higher a website rank the greater chance to get the top position in SERP (search engine results page). All search engine rank website in order to provide fresh unique content. For this reason search engines use website marketing technique called search engine optimization (SEO) help to find and rank website.
SEO include various factors like on page and off page optimization. The on page optimization of a website includes title, meta keywords, meta description, content, heading tags and so on. The off page optimization includes website ‘in’ and ‘out’ linking.
The Definition of SEO in my point of view is:
Search engine optimization is method of following search engine rules. If search engines find that your website fits their criteria like in term of relevance of content against search query, then it will reward your website with top ranking position.
Why website need SEO services?
In today era almost all businesses are setting up their websites because internet is the source is generating more revenue for businesses.SEO is one of most proven methods of getting top online visibility and popularity. As mentioned above that the higher a website rank and frequently appear on top position in SERP, the higher chance more traffic.
Statistics shows that 90% user visits websites which are on the first page of search engine result page (SERP) and 80% of traffic comes to website from search engines this indicates how important SEO is for bringing in traffic. SEO is the only way to be successful on the internet cannot ignore SEO.
How SEO help to increase business revenue?
Today world is moving towards internet and internet is becoming part of our daily routine from selling to buying products, and information grabbing. Many businesses believe that internet is great source to market a company services and get maximum clients important for companies to make their online presence and market themselves on the internet.
To market any business, one can use advertisement n newspaper or magazine, use telephone, deliver brochures door to door or a sales person go to different companies for the promotion of products, but these approaches reach only to a limited audience. However, with SEO the situation is completely different, one only needs to optimize one’s website and the internet will do the necessary advertising around the globe. SEO is the cheapest and fastest way of online marketing and promote services, products and businesses. E.g.
If a company provides “website hosting services” and it is one the top of the mound, whenever a customer searches for this sort of service then this website will be foremost on all the search engines, thus, increasing the possibility of more business. Remember, online marketing has a tough competition because millions of companies all over the world use the internet for marketing so to get a top rank amongst millions needs lots of hard work.
Who will manage all the hard work?
If you want your website to achieve the top rank in a major search engine like google, yahoo or bing then you should go for a company which proivde best SEO service to help achieve your goals.
When our website will get top position on search engine?
Search engine optimization is the most complex process that requires patience, careful planning, lots of effort and the biggest problem is that it is time consuming.
Where will my site rank?
SEO process require lot of time.Mostly SEO companies require more than 3 months to show the desire result.
What’s the total Budget of SEO?
Every company has their own budget. It depends which company you have chosen
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